April 23, 2025

Spring Protection

Companion, May 2025

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This month’s theme is Spring Protection!

With pest season in full swing, your Client Marketing Plan will support pet parents with everything their furry family members need for safe and healthy spring adventures – from educational content on the importance of parasite protection to savings on top preventatives, nutrition, medications, and more. See below for an overview of upcoming emails and social assets you can share with your clients to promote this month’s material.

*Please note: Clients of practices that are opted out of preventatives will receive alternate email content.

Starting in May, select clients with dogs under 12 months of age will receive a three-part email series featuring puppy-specific content and product recommendations. Recipients will get these targeted sends in place of standard marketing emails for three consecutive weeks or within a single week following their in-clinic visit. This series will be temporarily paused during sale weeks.

View a preview of this series: 
Puppy emails

May Marketing Emails

Monday, May 5th: Kick off the week with an exclusive email showcasing top deals on preventatives and medications from Zoetis!

 

View a preview of this week’s sale email:

Companion email

Feline email

 

Tuesday, May 6th to Friday, May 9th: Savings continue with special offers across best-selling brands to help pet parents get their spring essentials for less! Select clients who have opted in for text communications will also receive an SMS message supporting this event. View additional sale details here.

 

View a preview of this week’s sale email:

Companion email

Feline email

 

Promote it on social!

 

 

Download assets

 

Suggested social post caption:

The weather is heating up, and so are these deals! From preventatives to medications, diets, and more, keep an eye on your inbox for special online-only savings on your pet’s wellness essentials. But hurry, sale ends Friday!


[Link to your storefront URL]

 

 

Tuesday, May 13th: Help your clients understand the risks of parasites and compare top coverage options to find the right preventative medication for their pets’ needs.

 

Check back soon for a preview of this week’s marketing email.

Tuesday, May 20th: Share educational content about the dangers of Lyme disease and solutions to help keep pets protected against ticks and other dangerous pests year-round.

 

Check back soon for a preview of this week’s marketing email.

Tuesday, May 27th to Thursday, May 29th: Pet parents will enjoy a three-day sitewide coupon they can stack with discounts across categories for extra savings on medications, supplements, nutrition, and more! Select clients who have opted in for text communications will also receive an SMS message supporting this event.

 

Check back soon for a preview of this week’s sale email.

 

*Please note: Because we’re continually optimizing the Client Marketing Program for your practice and clients, specific offers may vary.

 

Promote it on social!

 

 

Download assets

 

Suggested social post caption:

🎉 Ready for our sitewide sale? Keep an eye on your inbox so you don’t miss special three-day savings on your favorite pet wellness picks! 

[Link to your storefront URL]

Client Marketing Materials

Check out other social posts you can share to help your clients support their furry family members and stock up for spring wellness with your Covetrus® online pharmacy.

Share bonus posts with clients promoting deals on your preferred products!

 

 

Download Elanco assets

 

Suggested social post caption: 🔔 Stay tuned for special email updates or visit our online store for limited-time deals on Credelio®, Credelio Quattro™, and more!

[Link to your storefront URL]

 

 

Download Zoetis assets

 

Suggested social post caption: 🔔 Stay tuned for special email updates or visit our online store for limited-time deals on Apoquel®, Simparica Trio®, and more!

[Link to your storefront URL]

 

 

Download Boehringer Ingelheim assets

 

Suggested social post caption: 🔔 Stay tuned for special email updates or visit our online store for limited-time deals on NexGard® Plus, NexGard® Combo, and more!

[Link to your storefront URL]