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Customized online veterinary storefronts propel veterinary practices

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The majority of veterinary practices now offer online storefronts where clients can fill their pets’ prescriptions through Covetrus® Pharmacy and shop for over-the-counter (OTC) products. With Covetrus vRxPro®, veterinarians and practice managers have the option to frequently customize their offerings—or use standard settings and let advanced technology take care of the rest to meet their clients’ needs.

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At Covetrus, we continue to enhance our vRxPro prescription management solution and product catalog offerings to meet customer needs.

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Andrea Desmarais, Senior Director Product Management, Covetrus

Advanced product catalog offers more prescription and over-the-counter options

Covetrus vRxPro takes the value of an online storefront to the next level with Advanced Catalog Management. The self-serve feature provides every advantage of our standard catalog, with additional personalization options.

 

Veterinarians and practice managers using our standard catalog option choose from a comprehensive product catalog, pricing categories and price tiers. Pricing defaults to suggested retail prices for products, which keeps your practice competitive with minimal effort.

 

If you want a more customized approach, activating the Advanced Catalog Management offers tailored options for product categories, brand selections and price tiers. This catalog level allows veterinarians and practice managers to fully manage the vRxPro experience.

Help clients stay on track with Future AutoShip

Another powerful feature of Covetrus vRxPro is the ability to schedule a Future AutoShip Order—a tool designed to improve care compliance while delivering added convenience for clients.

 

Have you ever sold products to clients at your practice that didn’t last until their next appointment? Now you can help ensure pets never miss a dose or supplement with Future AutoShip.

 

This self-serve feature simplifies the process for practices and provides peace of mind for pet owners, knowing their pet’s health needs will always be met on time.

 

Future AutoShip enhances the client experience, supports better patient outcomes, and helps practices build lasting loyalty.

5 ways to customize your online veterinary storefront and maximize its potential

There are many ways to enhance your Covetrus online veterinary storefront for your practice and your clients. Here are five ways you can maximize your storefront with Covetrus:

#1. Choose a flexible product catalog structure

We’ve structured our advanced catalog settings by product type, animal species and brand. Practices of all sizes can customize their product offerings with groupings like:

  • Canine, feline and/or equine only—or any combination
  • Preventatives for flea, tick, heartworm and other parasites
  • Prescription diets for weight management, sensitivities and health conditions
  • Health supplements and nutraceuticals
  • Prescription medication, including compounded medications and controlled substances
  • Over-the-counter animal health and wellness supplies

#2: Take advantage of tier-based dynamic pricing

Covetrus vRxPro offers eight pricing tiers ranging from the manufacturer’s suggested retail pricing (MSRP) to market benchmarks. Veterinary practices can assign a pricing tier to entire product categories, including those noted above.

 

All product prices adjust dynamically in real time. Our team analyzes millions of transactions, calculates and tests pricing combinations, and tracks competitor pricing. We use complex algorithms that accurately reflect industry and marketplace conditions.

 

There is no need to spend time updating prices for every SKU (stock keeping unit). Covetrus vRxPro Advanced Catalog Management does it all automatically.

#3: Showcase your practice’s preferred brands and product recommendations

Your practice can customize its recommendations down to the product type, brand and pricing levels. Covetrus vRxPro Advanced Catalog Management has settings for highlighting preferred brands on the storefront homepage. Your practice can:

  • Feature favorite brands, with or without manufacturer discounts
  • Keep top-performing products front and center
  • Elevate slow-moving items to the homepage
  • Promote seasonal preventatives and related items
  • Showcase new pet care supplies from the inventory

#4: Build client relationships with data-driven marketing for your practice

Covetrus vRxPro tracks client engagement with the online veterinary storefront. Covetrus’ marketing team uses this data for hyper-targeted marketing based on purchasing behavior. Client outreach occurs on an established cadence, branded to the practice and tailored to the patient.

 

Messaging can include care compliance reminders, pet education content, or seasonal and preferred product promotions. We also coordinate brand-specific discount offers that help drive online purchases. Your pre-selected preferred brands will be prioritized in email marketing messages to your clients, while also being highlighted on your homepage.

#5: Create a personalized URL for your Covetrus online veterinary storefront

All vRxPro customers have practice-branded storefronts, regardless of catalog level or product categories. Practices can pick their own URL, using the covetruspharmacy.com domain. (For example: yourpracticename.covetruspharmacy.com)

 

Your practice’s familiar name and logo help build trust with your clients. The storefront is an online extension of your physical practice. Clients know they can get the quality products they need, exactly when they need them, 24/7.

Veterinary software partner puts customers first

“Covetrus helps drive efficiency and profitability for our veterinary partners,” says Andrea Desmarais, Senior Director Product Management, Covetrus. “We work hard to make sure they have the best tools to care for their patients.”

Benefits of Covetrus vRxPro Advanced Catalog Management

Flexible product catalog structure with customization by animal species, product type and brand

  • Tier-based dynamic pricing that automatically updates with market conditions
  • Practice-driven preferred brand placement on online storefront homepage
  • Branded, data-driven marketing based on client purchasing behavior
  • Personalized, practice-branded online veterinary storefront
  • Easy integration with Covetrus Pulse® Veterinary Operating System (vOS®) and third-party platforms

Request a demo to see how Covetrus veterinary solutions can help transform your veterinary practice.