Case Study

From alone to empowered: How one veterinary clinic found its community with VetSuite®

Dr. Sheryl Allen Gould and her partner became the proud owners of Foxridge Veterinary Care in Middleton, Wisconsin, in September 2023. As new practice owners, they were seeking greater operational efficiency and a sense of community as independent veterinarians in an increasingly corporatized landscape.

“As a private practice, you feel very alone,” Dr. Allen explained.

By joining VetSuite®, a practice improvement network exclusively for independent veterinary clinics, and by adopting the Covetrus® platform —with solutions such as Covetrus Pulse®, Covetrus Comms, and vRxPro®, Foxridge Veterinary Care achieved meaningful improvements in efficiency, client engagement, and overall productivity.

Challenges

Before joining VetSuite, Foxridge Veterinary Care faced several challenges:

Managing client communication efficiently
Ensuring seamless integration between software and pharmacy solutions
Competing with corporate veterinary groups and online retailers
Balancing administrative tasks with high-quality patient care
Achieving better work-life balance

The VetSuite Solution

Launched in early 2024, VetSuite is the first — and the biggest — practice improvement network. Today, the network includes over 5,500 independent veterinarians who have joined VetSuite to strengthen their practices and gain access to unmatched membership benefits, such as:

50 hours per month in productivity savings
30% online pharmacy growth on average, increasing revenue and client retention¹
$15+ million in savings and other member benefits

Covetrus is the only company to combine the VetSuite network for independent veterinarians with its practice improvement platform to unlock a practice’s full potential. Joining VetSuite optimized Foxridge Veterinary Care’s usage of the platform as part of their VetSuite membership:

Pulse (Cloud-Based Veterinary Software): Streamlined medical records and improved communication with pet owners.
Covetrus Comms: Simplified client interactions with efficient text-based communication.
vRxPro (Online Pharmacy): Provided a seamless prescription approval process, reducing administrative workload and driving pharmacy growth.
Zoetis® Lab Integration: Improved lab workflows with integrated in-house and reference lab solutions.

Results & Impact

Increased Efficiency & Client Engagement

Clients receive digital post-visit summaries instantly, making them more involved in their pet’s care.
Practice staff enjoy the ease of use and automation features, reducing manual entries and improving service delivery.

The Power of Community & Competitive Advantage

As an independent practice, Foxridge Veterinary Care felt very alone. Now they feel connected with thousands of other privately owned practices, providing shared benefits, resources, and group buying power.
VetSuite gives independent clinics the ability to compete with corporate-owned hospitals while maintaining their autonomy. “We really love the community it brings,” said Dr. Allen.

Enhanced Work-Life Balance

Allen can complete records from home, allowing more personal time without sacrificing productivity.
The team can review schedules in advance without needing to arrive early at the clinic, creating more flexibility.

Why Dr. Allen Recommends VetSuite

With VetSuite and all of the products it offers, such as Pulse, it makes us way more efficient. Our clients are getting copies of their post-visit summary and it’s super easy to email to them, so our clientele just loves that, and they feel more involved in their pet’s care. Our staff absolutely love the digital aspect and how easy it is. VetSuite has given us more flexibility. I can finish my work at home, be with my family, and still stay ahead of my day.

Conclusion

Foxridge Veterinary Care’s experience highlights how VetSuite is changing the narrative for independent veterinary practices. By leveraging elements of Covetrus’ practice improvement platform and the support of a thriving veterinary network, Dr. Allen and her team have improved productivity, strengthened patient relationships, and gained valuable time—while remaining proudly independent.

Ready to explore how VetSuite can optimize your independent veterinary practice?

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