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From online pharmacies to big-box retailers, today’s pet parents have more options than ever — and veterinary practices are feeling the pressure. But increased competition doesn’t mean prescriptions need to leave your clinic. In fact, when the experience is convenient and pricing is competitive, most clients still prefer to purchase directly from their trusted veterinarian, with 90% saying they’re likely to buy.1
An online pharmacy solution like Covetrus® vRxPro® helps practices meet pet parents where they are, while keeping care and revenue in-house. And consistent, relevant engagement is what turns personal preference into lasting loyalty.
Big-box retailers often rely on volume, sending upwards of 15–30 emails per month. That strategy may increase visibility, but it can also create inbox fatigue.
Covetrus takes a more deliberate approach, with limited, targeted, and relevant outreach resulting in a 4x higher purchase rate and an unsubscribe rate 10x lower than the industry benchmark. These timely reminders and relevant touchpoints help strengthen connection between visits — and keep clients coming back.2
Client engagement within vRxPro isn’t only promotional: it enables proactive follow-through and stronger treatment adherence.
Automated refill reminders and prescription emails generate a 50% prescription fill rate3, helping pets stay on necessary therapy longer. And pet parents enrolled in AutoShip remain compliant twice as long as those who purchase in-clinic only.3
A common concern is that promoting an online pharmacy will reduce in-clinic sales, but the data actually shows the opposite. Practices that offer both in-clinic and online pharmacy options generate 2x more revenue, and pet parents who use both channels deliver double the margin compared to practices relying on in-clinic sales alone.4
Rather than replacing in-clinic purchases, vRxPro helps capture refills that might otherwise be lost — while bringing clients back to the practice for continued care.
Covetrus marketing is strategic, not discount-driven. Rather than relying on broad price cuts, promotions are targeted to specific clients, helping you stay competitive without eroding in-clinic value.
A single campaign can generate over 10,000 personalized variations based on each client’s in-clinic and online purchasing behavior. Every email is branded with your clinic’s logo and aligned with your product catalog, so outreach feels like an a natural extension of your practice.
Advanced catalog settings allow you to select the brands you want featured, and campaigns can be previewed in the Storefront Marketing Center before they go live, giving you full visibility and control over your practice’s communications.
As online, in-clinic, and customer behavior work together, messaging becomes more personalized over time, delivering relevant communications when it matters most.
By combining targeted messaging, improved engagement, and an integrated online and in-clinic experience, practices can retain more prescriptions, strengthen client loyalty, and drive incremental revenue, reinforcing relationships and supporting better compliance every step of the way.
Explore what else vRxPro can do for your practice, and learn how VetSuite®, our program built specifically for independent clinics, supports you across every stage of care.
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vRxPro makes creating and approving scripts a lot easier, reducing processing time. With approval times averaging less than a minute per script, our team handles 15 scripts within 5 – 10 minutes, aided by the seamless writeback.