Leader Spotlight: Creating hybrid methodologies with Ying Chen

Originally published by LogRocket.

Ying Chen is the Global Chief Product Officer at Covetrus, a global animal health technology and services company. She has extensive experience assessing, redefining, and executing go-to-market strategies.

Ying joined Covetrus in 2021, bringing more than 20 years of experience in product management, product marketing, and strategy in the B2B software industry. Previously, she held leadership roles at HubSpot, Luminoso, Pegasystems, and Redline Trading Solutions.

We recently spoke with Ying to learn more about her role at Covetrus and how the company is leveraging technology to drive better business and clinical outcomes for the veterinary industry. Ying shared her approach for customizing frameworks to get a broader view of the competitive ecosystem and discussed the benefits of taking a more holistic approach to customer feedback.

Our conversation has been edited lightly for brevity.

To start off, could you tell me a little bit about what Covetrus does?

Absolutely! Covetrus is a leading global provider of technology solutions and services for animal health professionals. Our all-in-one solution helps animal health professionals globally run their practice, drive efficiency and patient outcomes, improve customer engagement, reduce business operating costs, and lean into the areas of their business that drive revenue.

Covetrus’ primary customers are veterinarians, or anybody who helps deliver care, for what we call “companion animals” — most people refer to these as pets or “fur babies.”

In industry jargon, companion animals have pet parents; large animals, like horses, have owners. We also support equine veterinary customers and horse owners, but the majority of our focus is on veterinarians for companion animals.

As Global Chief Product Officer, how does your role support the company’s initiatives?

I would definitely say that my job is the best role in the company! I focus on leveraging technology to help overworked, understaffed veterinary practices drive efficiency and build really strong relationships with pet parents.

Most veterinarians enter their profession not because they want to run a business, but because they care about animals and want to deliver really great care.

One of the biggest ways that Covetrus shows up for animal health practices is through our all-in-one practice management software, often referred to as PIMS, which includes medical records, a CRM, a billing and payment system, and inventory management.

Without a functional practice management solution, a clinic ‌can’t operate — staff can’t access patient records and pet parents can’t book or pay for services. I’m very excited that my team and I have the pleasure of focusing on veterinarians and delivering software solutions to help enhance customer engagement and drive efficiency.

Read the full article here.