Originally published by Veterinary Advantage on February 20, 2020
Technology is changing consumer behavior. And with that, the needs, expectations and business models are changing.
That was the message Georgia Wraight, senior vice president, global prescription management and global software services, Covetrus, gave to an audience at the most recent NAVC E-Commerce Summit. Wraight discussed how Covetrus is helping its veterinary practice customers leverage technology to strengthen their client relationships.
But the first step – adopting new technology – can often be the most intimidating for veterinary practices.
Veterinary Advantage spoke with Wraight and Todd Haedrich, head of commercial, global prescription management, and global software services, about those first steps, the benefits of streamlining technology choices, and what’s in store for veterinary practices that are willing to adjust to changing consumer behaviors.
To read the full article, visit: https://vet-advantage.com/vet_advantage/adopting-and-leveraging-technology/